Mastering Lead Scoring

By Shubham Agrawal

Topic- Mastering Lead Scoring- How Predictive Analytics can revolutionize your sales funnel

Leads in any business is fundamental to driving sales. The customer before making any decision regarding sales passes through 6 stages of sales funnel., i.e. Awareness, Interest, Evaluation, Negotiation, Sale and Repurchase. 

To generate effective leads the respective company must employ various strategies tools and techniques to attract customer. It is important for companies to offer some value to customers.

For this, the following strategies can be used

1. Understanding Target Customer- Before moving further, it is necessary to identify the target customers that will be benefitted from the products or services offered.

2. Offer engaging services- The company should employ various ways to know its customer, offer quality products or services, attractive pricing, offering of discounts etc.

Tools and Techniques that can be used are

1. Word of Mouth Publicity- Most of the new customers have the higher chance of joining is this technique which is simple yet effective.

2.  Promoting through social media- In this digital age, promoting of company product or services through use of various social media platforms is a faster way to engage new customers.

Not only quantity, but also quality of leads matter. All the marketing and sales professionals should work in an efficient manner to keep a check on quality of leads and act accordingly.

Once the customer information is gathered the tools that can be used are

1. Email Marketing- This is an effective way to reach to customers by letting them to know the features and pricing of its product or services.

2. Providing Free Samples- To drive new customer, the company can offer free samples to people through its outlets or online mode.

Lead scoring through predictive analytics- It is a machinery tool that helps to automate data storing for companies and include multiple benefits. 

1. Saving of time- An automated lead scoring system means that the marketing and sales team had to no longer waste time in collecting data manually, they can focus their energies in generating new leads.

2.  Reduces Human error- Due to automation, it will decrease human participation thereby leading to decrease in errors caused by them.  

   
   

By Shubham Agrawal